Ads on cell phones

[Bob The Mercenary]

I heard this question raised on a radio station on the way to work the other day. It's purely hypothetical and as of yet I haven't heard of anything like this in the works.

Would you accept ads popping up on your cell phone every time you opened it if it meant free phone service? Also, if your answer to that is yes, would you mind if you had to watch the whole ad through before placing a call, much like most streaming videos.

I'd have absolutely no problem with ads on my phone for free service, as long as I could close them out at the push of a button. I might find it tolerable to need to watch them all the way through if a 911 call overides them.