If I want an MP3 player but hate iTunes?

[Gorefiend]

I think the subject is pretty self-explanatory; I accidentally broke the screen on my old-ass, randomly-won't-play-songs, just-waiting-for-and-excuse-to-replace-it mp3 player, and am now ready to seriously look at replacing it with something that will work. I kinda want to get an iPod; I know it'll work perfectly for as long as it lasts, and the huge size of my current player was always a problem... But I don't want to have iTunes, as in my previous experience, it's not a program that I want. But then, what kind of player do I want? Or is iTunes not that bad? I'm hesitantly considering a Zune, and already know I don't want to do business with iRiver (the brand on my shitty mp3 player: even though I think its a generic, their customer service was non-existent, and I'll hold that against them). Anything else anyone would recommend, before I commit?