Microsoft is Special a.k.a. marketing sacrifices IE to occult forces on accident.

Aldurin · 11-08-2013, 09:12 AM

Hey, you know how Microsoft has been struggling with getting traction on launching the Xbox One harder than the PS4 is being launched? And the whole shitshow of how Windows 8 is being rejected by entertainment AND professional userbases? And how Valve is suddenly stepping in to make their move against both, with a pseudo-console AND a gaming-focused linux variant?

Yeah, well at least Microsoft still has Internet Explorer . . .

. . . right?

Meet Internet Explorer-tan.

No, they're fucking serious. It's not just you who thinks it's dumb, they disabled comments for a reason (not the terrible comment system update, though). Let's walk through this . . .

Who does this interest? Anime fans, the perv subgroup for sure. Doesn't mean they're going to switch to IE though.

How will their existing userbase react? Remember that this is for people who are generally the elderly and/or culturally distant from the internet, and thus can't be arsed to install a different browser in their retailer-package computer. Internet Explorer is now associated with anime. The magical girl style of anime where you have to be smart about who knows that you watch it. Now people who are either not around anime at all or hear from their internet-savvy friends to avoid it and be wary of people that do are made uncomfortable by this new association, one they may be compelled to avoid at all costs (by all costs I mean the short period of time it takes to download Chrome/Firefox and transfer all your crap automatically).

I guess Microsoft still has Windows Phone . . . for now.

Rereading this, I'm a little overenthusiastic. I guess I get giddy when I see companies that make consumer-unfriendly choices eat shit for everything that follows the same plan.

But seriously fuck Microsoft, I'm pretty sure the occult forces returned IE because they aren't some pansy outfit that makes pacts with whoever can scrape some Windows code off of the bottom of a toilet and put it in a pentagram.

Magus · 11-08-2013, 09:24 AM

Quote:

Originally Posted by Aldurin

Anime fans, the perv subgroup for sure

That's a subgroup?

All joking aside, old people probably won't see this commercial. Also maybe this is actually aimed at trying to sell it to Japanese consumers? The actual message is a bit confusing, I guess the robots are viruses? And Sailor Microsoft's shield is Microsoft Security Suite?

Flarecobra · 11-08-2013, 09:31 AM

It's more focused to Japan, from what I've seen. And within a day... she was getting fanart.

Aldurin · 11-08-2013, 09:32 AM

Quote:

Originally Posted by Flarecobra

It's more focused to Japan, from what I've seen. And within a day... she was getting fanart.

. . . Goddammit Japan . . .

Karrrrrrrrrrrresche · 11-08-2013, 11:06 AM

....Sooooo?
I'm not seeing the negative?
I mean, Microsoft tried to market differently. They looked at what areas they weren't getting people to try their browser in and tried something new with those people based on what they thought those people might like. This wasn't aired on TV or on a jumbotron in times square, they showed it at an anime festival. Maybe it will work, maybe not. But so far all the worst I've heard is that the advertisement doesn't make IE any better, the ad itself is actually a pretty affectionate parody/take on a genre that a lot of people enjoy. Like Flare said, the character is getting fan art which is essentially free further advertising, and for the first time in a loooong while people have things to say about IE that aren't "Get something else as soon as possible."

I don't get what you're getting so riled up about at all, basically.

Aerozord · 11-08-2013, 11:56 AM

Marketing is far more about visibility than conveying information. We haven't talked about the new IE at all and suddenly we are. Negative press is better than no press

Bells · 11-08-2013, 03:00 PM

I love the fact that she kills the monsters using blue screens of death....

Red Mage Black · 11-08-2013, 03:09 PM

Just nitpicking here, there have been Windows-tan girls for quite a few years now. Wikipedia has one, Firefox, was pretty sure IE already had one, but not this one and even Norton Anti-Virus had a character. Japanese artists are quite... creative when it comes to these girls. Though I'm sure they're not as widely known to the larger userbase.

This move for Japan is at least amusing.

Flarecobra · 11-08-2013, 03:40 PM

Well, I don't think any of those ones were used as official mascots until now.

PyrosNine · 11-08-2013, 09:32 PM

Firefox had Foxkeh, and Stupid Fox, however they didn't have pantsu, preventing Firefox from capitalizing upon the otakus.

11-08-2013, 09:12 AM	#1
Aldurin Lakitu Join Date: Feb 2010 Posts: 4,648	Microsoft is Special a.k.a. marketing sacrifices IE to occult forces on accident. Hey, you know how Microsoft has been struggling with getting traction on launching the Xbox One harder than the PS4 is being launched? And the whole shitshow of how Windows 8 is being rejected by entertainment AND professional userbases? And how Valve is suddenly stepping in to make their move against both, with a pseudo-console AND a gaming-focused linux variant? Yeah, well at least Microsoft still has Internet Explorer . . . . . . right? Meet Internet Explorer-tan. No, they're fucking serious. It's not just you who thinks it's dumb, they disabled comments for a reason (not the terrible comment system update, though). Let's walk through this . . . Who does this interest? Anime fans, the perv subgroup for sure. Doesn't mean they're going to switch to IE though. How will their existing userbase react? Remember that this is for people who are generally the elderly and/or culturally distant from the internet, and thus can't be arsed to install a different browser in their retailer-package computer. Internet Explorer is now associated with anime. The magical girl style of anime where you have to be smart about who knows that you watch it. Now people who are either not around anime at all or hear from their internet-savvy friends to avoid it and be wary of people that do are made uncomfortable by this new association, one they may be compelled to avoid at all costs (by all costs I mean the short period of time it takes to download Chrome/Firefox and transfer all your crap automatically). I guess Microsoft still has Windows Phone . . . for now. Rereading this, I'm a little overenthusiastic. I guess I get giddy when I see companies that make consumer-unfriendly choices eat shit for everything that follows the same plan. But seriously fuck Microsoft, I'm pretty sure the occult forces returned IE because they aren't some pansy outfit that makes pacts with whoever can scrape some Windows code off of the bottom of a toilet and put it in a pentagram.

11-08-2013, 09:31 AM	#3
Flarecobra Burn. Join Date: Dec 2003 Location: Classified Posts: 11,017	It's more focused to Japan, from what I've seen. And within a day... she was getting fanart. __________________ "Only the fool wishes to go into battle to beat someone for the satisfaction of beating someone." -A Thousand Sons Rules. Read them, know them, love them.

11-08-2013, 11:56 AM	#6
Aerozord So we are clear Join Date: Jan 2004 Location: Former murder capital of the world Posts: 13,824	Marketing is far more about visibility than conveying information. We haven't talked about the new IE at all and suddenly we are. Negative press is better than no press __________________ "don't hate me for being a heterosexual white guy disparaging slacktivism, hate me for all those murders I've done."

11-08-2013, 03:00 PM	#7
Bells That's so PC of you Join Date: Sep 2004 Location: In a Server-sided Dimension where time is meaningless Posts: 10,490	I love the fact that she kills the monsters using blue screens of death.... __________________ *BELLS STORE : Clothes! You wear* them! Free US Shipping Subscription System? WTF?! Zazzle Black!**

11-08-2013, 03:40 PM	#9
Flarecobra Burn. Join Date: Dec 2003 Location: Classified Posts: 11,017	Well, I don't think any of those ones were used as official mascots until now. __________________ "Only the fool wishes to go into battle to beat someone for the satisfaction of beating someone." -A Thousand Sons Rules. Read them, know them, love them.

11-08-2013, 03:09 PM	#8
Red Mage Black Sent to the cornfield Join Date: Oct 2004 Location: Where the Sun isn't so warm. Posts: 2,673	Just nitpicking here, there have been Windows-tan girls for quite a few years now. Wikipedia has one, Firefox, was pretty sure IE already had one, but not this one and even Norton Anti-Virus had a character. Japanese artists are quite... creative when it comes to these girls. Though I'm sure they're not as widely known to the larger userbase. This move for Japan is at least amusing.

11-08-2013, 09:32 PM	#10
PyrosNine Zettai Hero Join Date: Mar 2005 Location: A figment of my own imagination Posts: 6,103	Firefox had Foxkeh, and Stupid Fox, however they didn't have pantsu, preventing Firefox from capitalizing upon the otakus. __________________ Pyrosnine.blogspot.com: An experimental blog of writing. Updated possibly daily. Possibly. A fair chance. Current Works for reading: War Between them, Karma Police. PyrosNine: Weirdo Magnet Extraordinaire!